Overview
Industry:
Manufacturing
Services:
Brand strategy
Full service
Design
SEO
Web design & development
Copywriting
Marketing strategy
Years of hard graft, incredible growth.
Stamford Stone is a multi-award winning limestone and natural stone supplier, and the exclusive global supplier of Clipsham limestone. When it comes to marketing, Ketchup has provided full-service support on everything Stamford Stone has done for more than a decade.
Our expertise in everything from design to SEO has yielded astonishing results with no signs of slowing. This is a long-term partnership, built to last.
A 15 year partnership that’s still getting results.
Ketchup provides full-service support on everything to do with Stamford Stone’s marketing. Over 15 years, we’ve helped to grow Stamford Stone’s brand, its digital presence, boost its sales, and helped it to make a big impact at trade shows. From humble beginnings with a small website project, our relationship with Stamford Stone has grown into a fully-managed marketing and sales generation machine. With its brand in such a healthy place, the company was able to move into the B2C market around five years ago, launching Stamford Stone At Home. Again, it came to Ketchup to get this new brand off the ground: we provided a digital strategy and fully outsourced support, making sure the new brand’s target audience knew all about it.
Stamford Stone is a major supplier for some of the most important heritage projects in the UK. But it needed a brand that could position it as forward-facing and future-ready. We did a full rebrand for Stamford Stone, including its website, how it shows up at trade events, and all of its digital and physical content. The result is a confident, modern B2B brand – proud of its heritage whilst leading the conversation on sustainability and innovative building techniques. We did a similar thing for Stamford Stone at Home, creating an aspirational brand for its target audience, emphasising the variety and quality of finishes on offer to customers. For both brands, everything is backed by strategic BAU activity: SEO, PPC, newsletters, and email nurture campaigns. All of this means we can keep Stamford Stone at the forefront of the architectural and construction industries.
We’ve been working with Stamford Stone for a long time, and there’s a good reason for that: over the course of our partnership, Stamford Stone has achieved 600% ROI on its marketing activities. That’s 600% more leads, more sales, more business across the board, all because of a proper, outsourced partnership with Ketchup.
A brand new voice.
We’ve rebuilt Stamford Stone’s tone of voice from the ground up. Now, its comms all sound like they come from the same place, and they’re all hitting the right style.
Web design and dev.
We’ve built three unique websites for Stamford Stone, targeting different audiences in the B2B and B2C sectors. Each features product ranges, case studies, and recent projects, and all are UX-designed to convert.
SEO that makes a difference.
Stamford Stone’s websites are all properly optimised by Ketchup’s full-time SEO team. Outsourcing its marketing gives Stamford Stone access to this expertise, and to the very best SEO tools, all without extra investment.
Designed to stand out.
Our designers have created a visual language that helps the brand stand out in its sector, and makes Stamford Stone instantly recognisable. We’ve leant into heritage, while positioning Stamford Stone as an innovative and sustainable partner for its clients.
Strategic lead gen.
Lead gen needs to be done right. No use just putting out a message and hoping for the best. Our strategic approach means we target audiences with proper segmentation, with everything backed by data that our SEO experts have collected on behalf of Stamford Stone.
Brilliant BAU.
Our BAU activities for Stamford Stone are anything but run-of-the-mill. We design every message to act as a small part of a much larger digital network, with touchpoints across lots of different platforms. All this gives potential customers many ways to interact with Stamford Stone, and helps to warm up leads effectively.
YoY growth in organic clicks.
Return on investment (ROI).
YoY increase in new organic users.
Impressions generated through Google Gen AI features.
YoY growth in organic form submissions (conversions).
Years of a solid partnership.