Overview
Building a bespoke new site.
Revenue Management Solutions (RMS) provides the very best data-driven solutions to increase profitability for major restaurant franchises.
As a leading data-driven marketing agency, our job was to get this message quickly and clearly via a new website and video content.
The old RMS website was clunky and confusing. So we built a new one, prioritising UX and SEO. We wanted RMS to be confident that, once a user had visited, they’d really ‘get’ what RMS could do for them.
Our videos aimed to explain RMS’s solutions in straightforward terms. We distilled some tricky information down into bitesize chunks, delivering three clear, concise videos.
Complex solutions, made clear and simple.
RMS needed to get their messaging across quickly and clearly via a new website and video content. We wanted RMS to be confident that, once a user had visited, they’d really ‘get’ what RMS could do for them.
The old RMS website was clunky and confusing. So we built a new one, prioritising UX and SEO. We also created videos to explain RMS’s solutions in straightforward terms. We distilled some tricky information down into bitesize chunks, delivering three clear, concise videos.
We achieved a 105% increase in organic Google search impressions, and a 71% increase in organic Google search CTR – all in the first four months of the site going live.
RMS is showing up consistently where it matters, with 62 keywords ranking in positions 1-3 on Google, and another 159 in positions 4-10. We’ve also achieved a 46.51% increase in AI referral traffic to the RMS website month-on-month.
Designed for the future.
RMS provides five data-driven solutions, and needed a super-technical website to demonstrate them. We built the site to evolve as RMS’ solutions do, and since launch, we’ve added new features. The site now allows clients to generate custom tables from their own data, and its pages have bespoke content types and animations.
Writing that jumps off the page.
RMS absolutely loved the copy we wrote to bring our work to life and asked us to write the entire site from the ground up. This allowed us to integrate everything, so we focused on creating logical user journeys to promote seamless UX. Everything was designed to be clear and easy to understand, and every page was SEO-optimised.
Content mapping that makes sense
When we migrated everything across to the new site, we ensured that visitors could find what they were looking for quickly, and get a good understanding of exactly what RMS offers. We used core tags based on key RMS solutions, grouping content in a way that made sense.
The results speak for themselves.
0%
increase in average engagement time (per user).
0
relevant keywords in positions 1-3 on Google.
0%
increase in organic Google Search CTR.
Our clients’ kind words honest opinions.
“The Ketchup Crew was always responsive, professional and great to work with. We couldn’t be happier with the results and highly recommend them. Thank you for all your amazing support!”
Andrea Castillo
Director of Marketing, RMS
