Overview
Full-service collaboration.
HIT Training Ltd (HIT) is a leading provider of apprenticeships and training and supports companies across the UK to grow their talent pipelines.
Originally, HIT approached Ketchup with its copywriting needs. As the relationship evolved, trust grew and they came onboard as a full-service client. We now provide the full spectrum of outsourced marketing services, from ‘business as usual’ to brilliant new strategies.
We provide HIT with expert SEO, create amazing campaigns and of course continue to produce copy that pops – and we’re just getting started.
Success plateau.
An evolving partnership.
HIT approached Ketchup with its copywriting needs. As the relationship evolved, trust grew and they came onboard as a full-service client. The aim was to improve HIT’s Google search rankings and bring their activities underneath one cohesive and focused marketing strategy.
We delivered blogs, articles, web pages, and campaign landing pages. We then onboarded HIT as a full-service client, and became its outsourced marketing partner. Ketchup became an extension of the HIT team.
As their chosen marketing agency, we join their meetings, guide their team, and align our strategy with HIT’s business goals.
A remarkable 26.78% increase in revenue compared to the previous year, and a reduction in the cost per sale. Our work also resulted in a higher key event completion rate, a boost in new users, and an increase in average engagement time per user. And much more to come.
Full-service marketing.
Overseen by a dedicated Ketchup brand manager, we’ve brought all of HIT’s marketing activities under one overarching strategy. This has allowed us to look holistically at how we can help HIT to reach more customers, and in turn grow as a business. We have lots more amazing marketing activities planned for HIT, and we can’t wait to show it all off.
Effective SEO.
As the relationship developed, we began to optimise our copy for SEO, hitting keywords in order to improve HIT’s Google search rankings. Our incredible results were achieved in the first three months of our full-service relationship, in a highly competitive landscape. Our goal is to improve HIT’s rankings even more.
Poignant copywriting.
The initial service we provided to HIT. Our copy expertise was required to produce HIT’s web content, blogs, training material and articles. HIT contains several brands within the overarching business portfolio, each with its own website and unique tone of voice. This required the Ketchup copywriters to learn, adapt and ensure that every page produced was on point.
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increase in organic clicks.
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increase in search impression share.
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increase in click-through rate (CTR).
Our clients’ kind words honest opinions.
“The Ketchup Crew has become part of our team, and made our ambitions their own. That has allowed them to create campaigns and messaging that get to the heart of the matter. Their copy has really helped us connect with our audience, and we’re excited to take the next strategic steps on this journey. We couldn’t be happier to continue to work with Ketchup; it’s a partnership that continues to deliver.”
HIT Training
